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Tags

Tags are properties with no values. They are just markers and can be used for anything i.e., it can indicate to Seasonality, Accessibility, and Audience-age Also, The same tags should be assigned to a guest-personas, which they will be used in the user's profile.

Info

Check out the current different tags in Partner Portal.

Types of tags and usage

Common tags

Just like with categories and regions (Areas) the goal of discover.swiss is to harmonize the tags over the different data sources. It helps to create personalized search results and generally good search results and topic-pages on the client side.

Image tags

Tags for the images.

Campaign tags

Typically these tags are created by our partners “on the fly”, can be used to filter data, but not intended to show to the user.

Profile tags

These tags are used to boost the search result based on the request (saved tags in the profile).

AdditionalTypes

It indicates a sub-category of tags i.e., Accessibility → Reachable by public transport or suitable for families with kids. We use the property additionalType to classify the tags:

  • All campaign tags have the additional type campaign
  • All profile tags have the additional type profile
  • The common tags are grouped in 2 main groups:
    • content
    • image
  • Example of content tag groups:
    • audience-group
    • accesssitios
    • genre
  • Example of image tag groups:
    • image-amenity
    • image-outdoor

The tag tree structure is available in the type tree which can be requested in the Infocenter Endpoint /types/tree. The type tree contains as well a translated group name for the tag groups.

Tag icons

A tag can have an icon set in the property iconUrl which can be used to display a tag as an icon. For now only the tags with the additional type accesssitios have icons which are the sitios accessibility pictograms.

Tag Import

Tags are imported from different sources and mapped to our tags.

Create tags

Common tags are created by discover.swiss on request or by partners in the partner portal.

  • Only the owner of the datasource can change and delete the tags automatically assigned by the connector for a specific datasource.
  • All partners can use all common tags and the own tags (campaign tags) to assign them in the partner portal to objects manually

Info

Here you can examine discover.swiss data classifications (Categories tree, types and additional types). Click to Download